With its projects, the Jimmy Nelson Foundation (JNF) is completing the circle Jimmy has started with his art. Besides raising awareness about Indigenous cultures, Jimmy has accumulated endless photo-, video- and research material which through the foundation are translated into a free education program called Cult-ED. With Cult-ED, children can travel digitally to faraway places, from Siberia and Mongolia to Peru and French Polynesia, to learn about unique cultures and traditions. Cult-ED inspires a younger generation to be more aware of the importance of human diversity and Indigenous knowledge on how to live in harmony with the nature around us. Additionally, the JNF supports the communities in preserving their cultural heritage for the future with its reciprocity projects, which are tailor-made programs initiated and run by the communities themselves to fit their needs.

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OUR AWARENESS VIDEO

WHY?

Epistemicide. Wait what? Epistemicide refers to the destruction of existing knowledge. It is used within the context of colonisation which has brought violence against humans but also involved violence against indigenous knowledge of the natural world. Simply, we are killing culture, every single day. Every day we are losing important knowledge on how to live in respect and harmony with nature and each other. The planet is in trouble, and so are we. 

These are times of social and climate crises, in which we live the consequences of an economic and social model that has infected our connection to life itself. Overpopulation, digitalization, urbanisation, and capitalization have affected our lives in such a way that we, as humanity, are becoming more and more disconnected from what it means to be human. We are at a crossroads where we can decide to either pursue our way of life with all its consequent losses or we can reflect, learn and return to the source of what it means to be human.