Each book sold empowers people to revalue their cultural heritage. From education programmes to research and reciprocity projects. Good karma? You bet. Artist Jimmy Nelson, the initiator of this foundation, creates renowned art books. In his images, people stand there proud, as if on a pedestal, worthy of all respect. The first step towards recognition for indigenous cultures and their wisdom around the globe. His books are making an impact with a capital I. Each book sold is not only raising awareness but also financially fueling our various projects. Visit his website for more information or to order a book.