Public Policy Plan Jimmy Nelson Foundation

This document describes the policy of the Jimmy Nelson Foundation in relation to its goals and how it aims to reach them.


What we do

The Jimmy Nelson Foundation supports cultural diversity worldwide, with indigenous culture at the centre. The Foundation is a charitable organisation financing awareness, education and reciprocity projects.


Why we do it

It goes without saying that indigenous cultures around the world are under threat. However, our approach is based on positivity and possibilities. Indigenous and original knowledge can teach us an invaluable amount about ourselves, about others and how to look after the planet. Traditional knowledge of indigenous societies can also contribute to modern vision’s of technology, science – even medicine, and provide us with examples of sustainable living. In anticipation of losing cultural colours in the process of global change, we want to emphasise that these cultures have not “passed away” yet. In fact, we want to highlight with our projects, that they are there and celebrate them in order to sustain the future of diverse indigenous cultural expressions.



The Jimmy Nelson Foundation transfers the results of each project on to an online platform: a ‘digital fireplace’ or visual archive of indigenous cultures. The Foundation differs from other cultural projects, in its positive and creative approach for touching upon indigenous empowerment.



Soon it will be possible for people to contribute directly to a reciprocity project of their preference. Our Reciprocity Projects support local communities in taking action and preserving their knowledge, cultural and natural heritage for future generations.

Schools or Pupils can participate by taking our Cult-ED classes, with the program we aim to create awareness about our rich cultural world with children, who will soon grow up to take care of our planet.

To be able to carry out their activities and support projects, the Jimmy Nelson Foundation now funded 100% by Jimmy Nelson Pictures B.V. but aims to raise funds from the public as soon as our reciprocity projects are online. We organise events, carry out media and direct mailing campaigns and use networking of board and organisation for informal fundraising.



The Jimmy Nelson Foundation exists next to Jimmy Nelson Pictures. The Jimmy Nelson Foundation is a separate and independent entity, which is supported by Jimmy Nelson Pictures. This support is periodical and takes the shape of personnel and financial assistance. The Jimmy Nelson Foundation is aware of the risks of seeming conflicts of interests and has taken the necessary steps to mitigate these risks. The Jimmy Nelson Foundation is led by its board. The board is aided by the advisory board. Both the board and advisory board receive no remuneration for their work. The board hires and assigns personnel to achieve the foundation’s goals and meet its responsibilities. Personnel is remunerated competitively.